Billable Hours vs. Branding: Why Delegating Your Social Media is a Smart Business Move

If you're a solo or small firm attorney, your time is money—literally. Every hour you spend creating an Instagram post is an hour not spent on client work, research, or strategy. So why are so many attorneys still managing their own social media?

Let’s break down why delegating this task is a smart business decision.

The Real Cost of Doing It Yourself
Let’s say it takes you an hour to:
- Choose a topic
- Write the post
- Design the graphic
- Schedule the content

That’s one hour of non-billable time. Multiply that by 3–5 posts a week, and suddenly you’ve lost half a day—every week.

Opportunity Cost
You could’ve used that time:
- Working on client cases
- Networking with other attorneys
- Attending CLEs
- Actually taking a breather

Instead, you’re juggling hashtags and wondering why no one liked your last post.

Why Delegation Works
When you partner with someone who understands both social media and the legal industry, your content becomes:
- More consistent
- More engaging
- More effective at converting viewers into inquiries

And best of all, you get your time back!

The Bottom Line
Branding is essential—but it doesn’t have to be your burden. At Halston Virtual Services, I help attorneys build a strong online presence that attracts and builds trust with ideal clients—without sacrificing their time or sanity. Let’s connect and strategize how we can  get you front and center with your ideal client!